The Pearl and Dean website basically sells the slots of time used by advertisers before a movie starts in the cinema. Judging by the genre of the movie and the audience that views it they select certain types of adverts that would appeal and apply to the people viewing it.
A good example of this would be an action movie who's target audience would mainly include teenage boys, therefore advertising specific products that would appeal to them such as sports trainers, cologne and video games.
Judging from the genre of our movie, and the audience it would most likely attract, we think most of the advertisements shown would be appealing to quirky teenage and young adult girls. Alternative clothes brands would be shown such as Urban Outfitters and perfume and jewelry could also appear. There would also be several advertisements for media products such as iPods, iPhones, computers and 3D TVs.
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